The Rolex GMT-Master II 'Pepsi' – specifically the reference 126710BLRO, often referred to as the "Pepsi Nuovo" – has cemented its place as one of the most coveted and sought-after watches in the world. Its vibrant blue and red Cerachrom bezel, coupled with the legendary Rolex quality and history, makes it a grail watch for many collectors and enthusiasts. This article delves deep into the world of the Rolex Pepsi Nuovo, exploring its history, current market value, and the factors influencing its price. We'll also address frequently asked questions regarding discontinued models, price charts, and availability in different markets, including the UK.
The Legacy of the Pepsi Bezel:
Before we dive into the specifics of the 126710BLRO, it's essential to understand the heritage behind the "Pepsi" bezel. The original GMT-Master, introduced in 1955, was designed for pilots of Pan Am, who needed a watch capable of tracking two time zones simultaneously. The iconic two-tone blue and red bezel, inspired by the colors of the Pepsi-Cola logo, quickly became synonymous with the model and a symbol of travel and adventure.
Over the years, the GMT-Master and its "Pepsi" bezel have undergone various iterations, with changes in materials, movements, and case sizes. These variations significantly impact the value and desirability of different models, making the study of Rolex Pepsi history a fascinating pursuit. Understanding this history is crucial when navigating the complexities of the current market and the varying prices associated with different Pepsi models.
The Rolex Pepsi Nuovo (126710BLRO): A Modern Classic
The 126710BLRO, often referred to as the "Pepsi Nuovo" (meaning "new Pepsi" in Italian), represents a significant evolution of the GMT-Master II line. Released in 2018, this model features several key improvements over its predecessors:
* Cerachrom Bezel: The most noticeable change is the adoption of Rolex's patented Cerachrom bezel insert. This ceramic insert is virtually scratch-proof and highly resistant to fading, ensuring the vibrant blue and red colors remain vivid for years to come. This was a significant upgrade from the previous aluminum bezels, which were prone to scratches and color degradation over time.
* Caliber 3285 Movement: The 126710BLRO boasts the in-house Caliber 3285 movement, a significant advancement in Rolex's watchmaking technology. This movement offers improved accuracy, power reserve (approximately 70 hours), and resistance to magnetic fields. The improved performance and reliability further enhance the watch's value.
* Jubilee Bracelet: The watch is typically fitted with Rolex's iconic Jubilee bracelet, known for its comfort and elegant design. The five-piece link bracelet adds to the overall luxurious feel of the Pepsi Nuovo.
* Oyster Case: The robust Oyster case, with its Triplock winding crown, provides exceptional water resistance (up to 100 meters) and protection against the elements. This reinforces the durability and reliability associated with Rolex watches.
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